realty Tag

Wasn’t the internet supposed to drive them out of business? The online age has been hard on all kinds of middlemen, after all. Travel agents, for example, rendered obsolete by Orbitz and Expedia. Mortgage companies on line for clients not needing a one on one loan officer. Soft goods retailers, for another, outpaced by Amazon. The effect should be similar with people who sell homes: What do they have but what they know? And what of that can’t be better figured out through unbiased, publicly available data, crunched and presented on Web sites like Zillow and Trulia for free? But the sector may have been overinflated anyway. During the boom, real estate was considered a fast way to make easy money, and the unserious didn’t survive when sales dried up. Real Estate companies did not train or support the agents. The career business person in Real Estate benefited, because it got a lot of people out of it that shouldn’t have been in it. The ones who were in it as career, understood the transaction needs of the consumer.

How do you choose a Realtor? What are you looking for when selecting the agent you are willing to trust with the marketing of your home or the search of the next one? Do you actually make your pick based on relevant findings about the individual and his/her firm? Or do you follow your heart and intuitions? Or do you just play Russian roulette, shake hands with the first agent who comes around, cross your fingers and hope for the best? Interestingly enough, most buyers and sellers are rather spontaneous about making a choice. If the time is right and the chemistry is good, they don’t need to look at the agent’s brain scan to commit to a listing agreement or a purchase contract.